At the same time, Bastei Lübbe is an innovation driver in the field of digital media and exploitation channels, among other things through the production of thousands of audio and eBooks. Valuable. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Knut Nicholas Krause M.Sc., CEO and Founder of knk, has been active as an IT consultant for medium-sized companies since 1986. Our books inform, give tips and inspire ideas. The company's core business also includes periodically published novel booklets. See what employees say about what it's like to work at Bastei Lübbe. Erfahren Sie mehr über die Kontakte von Kathrin Kummer und über Jobs bei ähnlichen Unternehmen. Hugendubel was allowed to sell a specific amount of eBooks for free in their shop. Pricing campaigns: A campaign will be started as soon as the title’s sales numbers are beginning to go down. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Luebbe. There is a tendency for each shop to have different needs else (different titles, genre campaigns, season-promotions (e.g. Detailed company description & address for Bastei Luebbe AG. The aim is optimal discoverability of Bastei Entertainment’s eBooks in the respective shops. Sven Regener, Jenny Erpenbeck, Karen Duve, Frank Goosen and Walter Moers published their first works with Eichborn. One glance at the individual brands and shareholdings casts light on the entire range of Bastei Lübbe AG, which has now developed into a broadly diversified media concern. Max Seeck definitely knows how to create tension. Eichborn Verlag was founded in 1980 and looks back on an eventful history. The Bastei Lübbe AG is a medium-sized book publisher in Germany. +1 (908) 206 4599 or +44 (0)20 3985 0936. Stefan Frank”, “Der Bergdoktor” and the bestselling western novels by G. F. Unger. Sales activities: individual digital campaigns and exclusive cooperation. When used right, digital distribution enables publishers to react fast and flexibly on new trends and also to set and push trends. Supervisory Board decides on succession. We put our heart and soul and passion into programme selection and cover design and would like to inspire as many of you as possible with our books! 19.09.2019 Bastei Lübbe acquires German rights to Max Seeck’s FAITHFUL READER in a pre-empt; 18.09.2019 Max Seeck’s FAITHFUL READER creating buzz internationally – Read the full English translation now! Hence, an exclusive forerun with selected cooperation partners would be a good opportunity. Sandra Dittert (Director of Marketing/Sales) and Joachim Herbst (CFO) joined Bastei Lübbe on 1 August 2020 and the new Management Board has now fully taken up its work together with Simon Decot (Director of Programme). In most of the cases, Bastei Lübbe would know better what works in the different shops than the shop operators themselves, especially in small shops. With the labels, we address different reader groups in marketing and sales in a targeted manner: At beHEARTBEAT, our readers will find romance novels, romance, historical novels and family sagas; at beTHRILLED, fans of crime novels, thrillers and cosy-crime will get their money's worth. Räder was previously employed as a Managing Director by Bastei Lübbe AG. _About Bastei Lübbe AG:_ Bastei Lübbe AG is a German publishing house based in Cologne, which specializes in the production of books, audio books and eBooks with fiction and popular science content. But larger connections behind current events and their long-term consequences cannot be explained in a few minutes or with a few characters. Strong heroines are the focus of our novels as well as heroes you simply have to fall in love with. To the contrary; it always happens, but to a varying extent. DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. The digital pre-publication might be used to create publicity on the web, to be better ranked in eCommerce stores and boost print sales. Overall, it is about offering a wide range of actions to experiment with. However, since life should also have its aesthetically pleasing sides, Quadriga also publishes books that have been lovingly designed by dedicated book designers to high standards. The satire "Look who’s back" by Timur Vermes was an international success. Bastei Lübbe relies on the Content Management System InterRed in the sectors online, as well as print. Board of Bastei Lübbe AG, the total compensation of Mr Kluge at Bastei Lübbe AG is €343,000. It is important that these price campaigns no not become “inflationary” but to target them well, states Mirschinka. Bastei Lübbe AG’s portfolio involves considerably more than the sale of novel booklets, which the company specialised in from its foundation until the beginning of the 1950s. She gave an example: The authors of “Rattenkinder” (“rat kids”, a German thriller novel) would be self-publishers. Free: In addition to the tools mentioned above there is also the possibility to give away e-books for free – if this is directly linked to big author promotion campaigns or as a teaser to an upcoming series. In June, Bastei Lübbe, one of Germany’s top trade publishers, ... Bastei Entertainment, a stand-along department responsible for the creation and editing of e-books and focusing on the marketing and distribution of digital content, the majority of it created in-house. See what employees say about what it's like to work at Bastei Lübbe. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. With situational prices, the real market potential can be exploited best. Son of an editor in chief of Frankfurter Allgemeine Zeitung (FAZ, the German equivalent to New York Times), he founded knk in 1988 and specialized in developing and implementing knkPublishing, the only Microsoft certified business software for publishing houses. Bastei Lübbe AG operates through the following segments: Books, Novel Booklets and Puzzle Magazines and Digital. Bastei Lübbe’s transformation from moderately successful trade publisher to an innovative powerhouse is the result of meticulous planning, entrepreneurship and … Launching price: There can be a special price up to three weeks after the first publication date – after that the regular price is applied. VEMAG Verlags- und Medien AG specialises in every market outside of the book trade but sells books internationally in particular in high-traffic areas in food retailing. In this context, Mrs. Mirschinka promotes situational pricing. Splitting: For example, Andrea Camilleri, a high-quality crime author. Supervisory Board decides on … History. German-speaking as well as international authors guarantee quality, reliability and best entertainment. The Books segment includes all print, … Reported anonymously by Bastei Lübbe employees. We focus on successful content for the eBook market - but many of our titles are also published as paperbacks or audio downloads. Even though it is in the high-price eBook segment, the reader likes it. Because one of the most beautiful things in life is to give affection and attention, the Lübbe programme also presents original gift books and heartwarming illustrated books. With thrillers, crime novels, epic, emotional and humorous literature, especially for female readers, as well as historical novels, the publishing program includes the most popular core genres. Felix Rudloff is Member, Executive Board at Bastei Lübbe AG. As the Director of Programme and Sales & Marketing and Member of the Exec. DGAP-Ad-hoc: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Bastei LÃ¼bbe AG was founded in 1953 and is headquartered in Cologne, Germany. They decided, that their book should have been published as a KindleUnlimited edition from the beginning: the initial publication. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. 7 Bastei Lübbe jobs including salaries, ratings, and reviews, posted by Bastei Lübbe employees. Bastei Lübbe: Reorganisation of the Executive Board completed. In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. ]” – this is why everyone should test and analyze what works in the market. … Sales activities: Individual key account care matters, also in digital sales. Books that will last for years. Sandra Dittert (Director of Marketing/Sales) and Joachim Herbst (CFO) joined Bastei Lübbe on 1 August 2020 and the new Management Board has now fully taken up its work together with Simon Decot (Director of Programme). Digital Marketing Campaigns; Business Data Solutions. Our time is diverse and so must be our programme: politics, society, nature, culture and much more. With Bastei Entertainment conceiving and creating new content, capital investment was needed, and Lübbe … In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. In return, they made an advertising subsidies counter transaction with the publisher. Furniture and linen; Metal constructions for the building industry; Heating, ventilation, air conditioning (HVAC) and refrigeration equipment; Metal pipework, valves and containers Depending on the “Genre” there might be some differences. Supervisory Board decides on succession. Pricing- marketing tool number one for eBooks. Pricing- marketing tool number one for eBooks. Yet, the sales volume/revenue only constitutes only 10% of the overall market – which means, a trebling can still be expected. Here you will meet many well-known names such as Karin Slaughter, Tess Gerritsen, Nora Roberts, Susan Mallery, Daniel Silva or Jennifer L. Armentrout. The total circulation is almost 22 million copies per year. Bastei Lübbe is one of the largest German publishing houses with a broad product portfolio in the fields of entertainment and information. They inspire and help to create a conscious lifestyle, whether through fulfilling relationships or a cosy home where we can feel good and regenerate. This is the type of price that is suitable for the current competitive landscape in the segment – independent from the print product. What marketing strategies does Luebbe use? As in the digital market, it is even more difficult to make new titles popular than in the stationary book trade, especially when it comes to digital only programs, it is even more important to make the titles visible. Lübbe Hardcover. How are you coping with the Corona virus crisis? In Lübbe‘s home market (Germany), the price of an e-book is widely defined as 80% of the retail price of the print title. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Franziska Hauser's novel "Die Gewitterschwimmerin" was on the longlist for the German Book Prize 2018, and Felix Bork's non-fiction book "Oh, eine Pflanze" was named one of the 25 most beautiful German books of 2019. The company's core business also … The programme spectrum ranges from historical novels as well as thrillers, crime novels and horror, to modern women's literature, romance novels and current non-fiction and children's themes, right through to the cult radio play series "John Sinclair". London-based Canadian digital author, Kate Pullinger, a professor at Bath Spa University, created one of the eight properties on the site, Jellybone, about smartphone messages from beyond the grave. The eBook market is still a growth market in Germany. Mrs. Mirschinka points out: that it would be a mistake to believe that flat fee offers won’t cannibalize the sales of printed books and eBooks. 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. Bastei Lübbe is Germany’s market leader in this segment. The Quadriga publishing house addresses demanding readers with its programme. These are stories about the courage to dare the extraordinary and the realisation that anything is possible. Sehen Sie sich das Profil von Kathrin Kummer auf LinkedIn an, dem weltweit größten beruflichen Netzwerk. This is one reason why Bastei Lübbe also has an English-speaking publishing program: It enables the publisher to experiment with prices in countries that do not have a net price agreement like Germany does (such as the airlines: Price rise or fall depending on the current situation). Simple. The advertising value in the Amazon-universe was huge, e.g. A special place in this programme is taken by the successful series of ERFAHRUNGEN (= EXPERIENCES). 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. For over sixty years, this has been the self-image of our publishing house. What a creepy and well written thriller! Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Luebbe. All these stories have brought a whole range of well-known and popular audio book speakers to life. The company's core business also includes the periodically published puzzle magazines and novel magazines. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. Success factors include transparent payment rules (e.g. Boje also publishes new editions of picture books from renowned illustrators, poetry, and stories by the legendary James Krüss. This is why key accounting is all about learning together. The novel booklets are distributed in numerous countries worldwide and translated into several languages. In the viewpoint of Mrs. Mirschinka, campaigns help to reach a good visibility and good shop rankings, as they cause sustainable upselling (additional sales that balance the costs of price reductions or campaigns) and strengthen the authors or series brands. It operates through Books... Company Analysis and Financial Data Status Unless specified all financial data is based on a yearly period but updated quarterly. Search job openings at Bastei Lübbe. Shareholders have had an even rougher run lately, with the share price down 29% in the last 90 days. Bastei Lübbe AG, based in Cologne, Germany, is a large, both traditional and modern company in the German publishing industry, specializing in the publication of books, audio books and eBooks with fiction and popular science content. And only authors of high competence can do that. The Frankfurt-based publisher of children’s and young people’s books sets standards on the bestseller lists, such as with the series of children’s novels »Die wilden Fußballkerle« and Jeff Kinney’s cult series »Gregs Tagebuch«. Supervisory Board decides on succession. Moving to In-House Digital Development. Bastei Lübbe uses a subscription offer for a well targeted generation of additional revenue, for “backlist boosting”, to acquire new customers, to fight piracy, to increase discoverability in the online book market, and to strengthen series and authors etc. Here, again, a detailed analysis of what happens afterwards is crucial. The fact that Bastei Lübbe actively focused on marketing e-books very early on means that we have extremely good contact with the various shops and a wealth of experience in this area. One guiding principle still runs through the publishing programme today: special books are published here. There are 1 executives at Bastei Lübbe AG getting paid more, with Carel Halff having the highest compensation of $637,000. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. Bastei Lübbe is one of the industry`s key pioneers when it comes to commercialization of eBooks. Modern media such as newspapers, television and internet blogs have the advantage of being fast. DGAP-Ad-hoc: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. If you have questions or suggestions regarding our products and our company, please feel free to contact us. View Felix Rudloff’s professional profile on Relationship Science, the database of decision makers. In 2021, Lübbe Audio will already be celebrating its 25th anniversary. [to new competitors, startups etc. “Panorama” spoke to Oliver Leimann, head of the dime novels and puzzles division at the well-established publishing company in Cologne, about what makes its print products successful. Hohlbein or Eschbach) or extra content to already published titles to reduce the time between two novels. Sehen Sie sich auf LinkedIn das vollständige Profil an. Bastei Lübbe AG, Cologne, District Court of Cologne HRB 79249: Earnings, Taxes, Revenue, Employees, Network, Financial information Bastei Lübbe AG is a German publishing house based in Cologne, which specializes in the production of books, audio books and eBooks with fiction and popular science content. In 2007, LYX heralded the Romantic-Fantasy boom with enormous success and brought romance novels out of their niche with a fresh, contemporary cover look. However, the online shops still have problems in distributing these bundles (e.g.,”Customers Who Bought This Item Also Bought…” links refer to the original book and do not indicate that the title is also available as part of a bundle). The statement from Bastei Lübbe seems to indicate that the company has yet to make a decision about how to redeploy or divest the assets of oolipo. Nice-Price: If the regular e-book price is not working or the publisher knows that it will not work in this digital segment, a so called nice-price is defined. for KindleUnlimited) to win authors for new business models. 7 Jobs sind im Profil von Kathrin Kummer aufgelistet. Boje publishes pop-up books, storybooks and activity picture books, children’s books to read aloud and for beginners, as well as family books, young people’s books and non-fiction books, which have lasting value for children and their families in terms of their narrative, content, design and production. In recognition of the 50-year anniversary of the publication of Charles Reich’s “The Greening of America,” Touro law professor Rodger D. Citron explains what Reich actually said in “The Greening,” explains why it generated such a strong response, and reflects on what the piece has to … Collections/anthologies: Five single titles (from the backlist) are reused as an anthology (e.g. Entertainment meets attitude. Then subscribe to our free newsletter! As a publisher, one has to strengthen the authors and series brands and to justify one’s actions or non-actions towards the authors.